B2C Growth Doesn’t Happen by Accident. It Happens by Design.

Most consumer marketing programs generate activity — impressions, clicks, social engagement — without producing predictable revenue. The problem is rarely the budget or the creative. It’s the absence of a coordinated system connecting strategy, media, messaging, offers, follow-up, and retention into one disciplined engine.

That’s what B2C orchestration solves.

At NuSpark Marketing, Paul Mosenson builds consumer acquisition and retention systems — not one-off campaigns. Every engagement starts with a validated understanding of the consumer, activates the right combination of media and messaging, deploys AI where it accelerates production and quality, and measures performance from first impression through repeat purchase. The result is a system where every element serves a defined role and every dollar spent is accountable to customer acquisition, conversion, and lifetime value.

Getting Started. Initial Assessments 

This Is What a Real Consumer Growth System Looks Like.

Paul Mosenson has been building B2C acquisition and retention systems for over 30 years. His background as a media director means he thinks in reach, frequency, and response — not just digital metrics. His proprietary AI tools mean campaigns are built and optimized faster without sacrificing strategic discipline. And his hands-on engagement model means you always know exactly where your program stands and what’s driving results.

If your consumer marketing is generating activity but not predictable revenue and repeat customers, the system is the problem — not the spend going into it.

Let’s talk about what a coordinated consumer growth system would look like for your business.

B2C Testimonials

“Paul Mosenson has been a valuable partner across multiple healthcare and pharmaceutical media initiatives, where his ability to connect strategy, targeting, and execution consistently improved campaign performance across channels. His disciplined, data-driven approach ensured campaigns were not only well-structured, but continuously optimized. He brings clarity to complex programs by aligning messaging, media, and measurement into a coordinated system that produces stronger, more consistent results.”

Rishi J. Kadiwar
VP, Strategy – LiveWorld

“Paul Mosenson helped transform our customer acquisition strategy from basic advertising into a structured growth system. He didn’t just manage media—he aligned messaging, offers, and follow-up so every campaign worked together. From paid search and social to website improvements and conversion strategy, we saw a noticeable increase in qualified inbound activity and a clear lift in sales. The impact was both immediate and sustainable.”

Matthew Sulby
President – Unclaimed Diamonds

“We brought Paul in to improve our digital marketing, but what we gained was a much more complete approach to customer acquisition. He refined our messaging, improved our website experience, and implemented campaigns that actually converted—not just generated clicks. Leads increased by roughly 30–40%, and conversion rates improved as well, but just as important, we had far better visibility into what was driving growth.”

Ron Richter
Chief Executive Officer – ProFresh

“Paul is more than a media buyer—he’s a true growth partner. He helped us rethink how we attract, engage, and convert customers across multiple channels, ensuring that strategy and execution were fully aligned. His work improved efficiency across our campaigns and contributed to stronger overall return on investment. You can see the difference in both performance and how the programs are managed.”

Stephanie Arnold
VP Marketing – WSFS Bank

“Paul Mosenson brought a disciplined, data-driven approach to our marketing that significantly improved performance. He helped us better connect our advertising, messaging, and customer experience so campaigns didn’t just reach people—they moved them to act. We saw a meaningful increase in response and stronger overall efficiency across our marketing efforts.”

Duane Allen
Owner – The Ski Bum

“Paul has a strong ability to turn marketing into a coordinated system rather than a series of one-off campaigns. He helped us improve how we capture interest, follow up with prospects, and convert them into customers. The result was more consistent engagement and a stronger, more predictable flow of opportunities.”

Sarah Willoughby
Executive Director – Greater Wilmington Convention & Visitor Center

“Paul Mosenson played a key role in helping us modernize how we attract and convert prospective students. His approach went beyond media buying—he aligned messaging, targeting, and follow-up across channels. We saw a steady increase in qualified inquiries along with improved conversion performance year over year. His ability to connect strategy, execution, and measurement made a lasting impact on our enrollment efforts.”

Amy Beyer
President – The Idea Hut, Inc.
Account Manager – Holy Family University

“Paul Mosenson brought a high level of energy and discipline to our customer acquisition efforts across multiple centers. He developed and managed integrated TV and radio programs that not only increased response, but did so efficiently by constantly monitoring performance and making adjustments. What stood out was his ability to stay focused on the numbers—tracking, optimizing, and refining campaigns to improve results over time. His combination of strong media execution and attention to metrics made a meaningful impact on our overall acquisition performance.”

Rick Obzrut
VP Operations – Nutri/System