by Paul Mosenson | Mar 28, 2026 | B2B
Ask a leadership team about their go-to-market strategy and you’ll usually hear about campaigns, channels, or tools. Paid search, LinkedIn ads, email outreach, maybe a new CRM. Those are execution elements. They are not a go-to-market strategy. A real go-to-market... 
by Paul Mosenson | Mar 28, 2026 | B2B
There’s a lot of discussion around intent data, but most of it stays at a surface level. It sounds useful, but it often gets treated as just another data point rather than something that should shape how a company operates. At its core, intent data is simple. It’s...