by Paul Mosenson | Jul 26, 2026 | B2B
There is a lot of noise around growth. New platforms. New AI tools. New sales methods. New marketing tactics. And, of course, new people explaining why the old way is dead and their way is now the answer. Apparently, everything changes every six months. Except the... 
by Paul Mosenson | Jul 6, 2026 | B2B, Uncategorized
Most B2B teams say they know who they are targeting. They know the industry. They know the company size. They know the general pain point. They know who usually shows up on sales calls. But when you ask a few more specific questions, the answers often get fuzzy. Who...